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Burn Rubber, Not Your Soul

From the Sales Desk: Stories from the Front Lines of the Car Business

$7.99Price

I've sold thousands of vehicles. After enough years, the paperwork blurs together, but the customers don't. This book is fifteen short chapters about the people I met at the sales desk and what they taught me.

It isn't a script for beating a salesperson. It's about learning how to think when you're buying a vehicle: why the car is not the deal, why the cheapest payment isn't automatically the cheapest deal, and why there will always be another vehicle.

It's a companion to The Smoke Floats, but it stands on its own.

What's inside:

  • The Payment Trap: why "What's the payment?" is the least useful first question

  • Your Trade Is Not Your Investment Account: modifications, market value, and negative equity

  • Credit Is a Tool, Not a Personality Test

  • Get It Inspected: why a used vehicle deserves an independent look

  • Real customer stories, from a first car to a last vehicle

  • Before You Sign: the checklist I'd give every customer

  • Instant digital download (PDF)

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