From the Sales Desk: Stories from the Front Lines of the Car Business
I've sold thousands of vehicles. After enough years, the paperwork blurs together, but the customers don't. This book is fifteen short chapters about the people I met at the sales desk and what they taught me.
It isn't a script for beating a salesperson. It's about learning how to think when you're buying a vehicle: why the car is not the deal, why the cheapest payment isn't automatically the cheapest deal, and why there will always be another vehicle.
It's a companion to The Smoke Floats, but it stands on its own.
What's inside:
The Payment Trap: why "What's the payment?" is the least useful first question
Your Trade Is Not Your Investment Account: modifications, market value, and negative equity
Credit Is a Tool, Not a Personality Test
Get It Inspected: why a used vehicle deserves an independent look
Real customer stories, from a first car to a last vehicle
Before You Sign: the checklist I'd give every customer
Instant digital download (PDF)
