Don't Get Ripped Off
A dealership makes money in four main places: the vehicle itself, your trade, your interest rate, and the products sold in the finance office. After 20 years on the floor, I wrote this guide so you know where every one of those dollars is hiding.
It's the full playbook, from setting a budget to the moment you take the keys. My core rule is simple: if you don't understand the vehicle or the numbers, you're not ready to sign.
What's inside:
12 chapters, from needs and budget to delivery-day paperwork
VIN and vehicle history checks, inspections, and test drives
Supplier and employee discount programs
Financing truths: buy rate vs. sell rate, and how to use a pre-approval as leverage
GAP, warranties, and service contracts explained
Leasing vs. buying, red flags that mean walk away, and a master question checklist
Instant digital download (PDF)
